Retention insights

An Award-Winning Partnership with Klaviyo

One of the philosophies that helps our team stay on the cutting edge is "always be testing." This applies to our choices in software, as well as day-to-day smaller tests like finding the best subject line for an email. Many years ago, we couldn't predict how our...

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How to segment with impact to increase ROI

Check out the strategies we recommend for segmenting your audience: Why segments matter Email marketing has come a long way since the days of generic mass emails that resemble a somewhat interesting ad, but aren’t specifically relevant to the product you want. Today,...

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How to launch your first flows in Klaviyo

So you have a new Klaviyo account, and you're ready to build your first flows. Where do you start? The most wonderful benefit of using flows is they automate your email marketing in response to an action, or lack of action, taken by your subscriber. First things first...

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Partner dancing tip to get emails to the inbox

Seth Godin describes a problem familiar to any email marketer:  getting into the inbox. A problem solver like any good entrepreneur, he created a solution specific to Gmail. But Google blocked it. Here's an excerpt from the attempted solution's website 98 Voices:...

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Brands versus Ads: it’s more than an SEO dilemma

This essay originally appeared in our ebusiness coach newsletter. Authored by SEO Book founder Aaron Wall, this important piece titled Brands versus Ads describes the contortions businesses endure when Google grows ad revenues at 20% per year in an economy that grows...

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