Retention insights
Elevate Your Marketing Strategy with Best Practices for Profitable Growth in 2024
You’ve made it to the other side of the BFCM hustle and the holiday gifting season. As we roll into 2024, how do you architect a marketing strategy to help your business grow? It's time to decipher the secrets of success for the upcoming year. This article will shed...
An Award-Winning Partnership with Klaviyo
One of the philosophies that helps our team stay on the cutting edge is "always be testing." This applies to our choices in software, as well as day-to-day smaller tests like finding the best subject line for an email. Many years ago, we couldn't predict how our...
How to unlock ’23 BFCM marketing success: four lessons from 2022 marketing examples
l evaluated BFCM strategies from 10 brands, and today I’ll share how to unlock your own success by learning from three brands who dominated Cyber Weekend in 2022. There’s one brand featured here whose efforts flopped, so you can learn from their mistakes. You can use...
How to segment with impact to increase ROI
Check out the strategies we recommend for segmenting your audience: Why segments matter Email marketing has come a long way since the days of generic mass emails that resemble a somewhat interesting ad, but aren’t specifically relevant to the product you want. Today,...
How to launch your first flows in Klaviyo
So you have a new Klaviyo account, and you're ready to build your first flows. Where do you start? The most wonderful benefit of using flows is they automate your email marketing in response to an action, or lack of action, taken by your subscriber. First things first...
Our hypothesis why the third order is the tipping point between a VIP customer and a short-term repeat buyer
Different calibers of brand loyalty It’s a select group of products that create the kind of tipping point moment where a loyal, enthusiastic customer with a high lifetime value is born. A true leather jacket that gets softer with time. A trusty bag that’s taken on...
A customer service retrospective on the Covid ecommerce flood
Spotlight on Gorgias & Acme Shop If you're flailing amid a flood of ecommerce orders, software tools promise a solution. You hope they'll make it more manageable, efficient. That's good. But be careful. If your business prides itself on customer service,...
Cross the ‘gray line’ from marketing to customer service for emails that sell
There's a curious gray line between what's marketing and what's customer service after an online purchase. Some might say that there's no line: EVERYTHING'S MARKETING! I'm inclined to agree, but the distinction is important in how our messages can be received by the...
Emails to send after they order: an automation strategy founded on relationship
Imagine this: a dream prospect goes to your ecommerce website and makes their first purchase. After they receive the expected email with their receipt and order confirmation, another email shows up in their inbox. The timing and tone is just right. Upon reading the...
Partner dancing tip to get emails to the inbox
Seth Godin describes a problem familiar to any email marketer: getting into the inbox. A problem solver like any good entrepreneur, he created a solution specific to Gmail. But Google blocked it. Here's an excerpt from the attempted solution's website 98 Voices:...
Brands versus Ads: it’s more than an SEO dilemma
This essay originally appeared in our ebusiness coach newsletter. Authored by SEO Book founder Aaron Wall, this important piece titled Brands versus Ads describes the contortions businesses endure when Google grows ad revenues at 20% per year in an economy that grows...
An alternative to blasting a promo email on a big holiday
A few of the topics we discuss include: The benefits of a hybrid holiday flow Why it may be better NOT to send emails on Black Friday Customer's expectations exceeding beyond just the best deal When it comes to preparing your business for the holidays there can be a...