Navigate the ecommerce opportunity profitably over the long haul
There's something undeniably thrilling when an online order shows up. Maybe you get notified by email. Or it's a report you look at in the morning, smiling at the inflow overnight.
This feeling is not unique to ecommerce. There can also be a thrill when you're surrounded by eager shoppers in a retail environment, especially a big trade show when the crowd surges. All the sudden there's a queue and you're engrossed in receipts. Later, exhausted, isn't it fun to tell stories about the customers of the day?
So there's that kind of thrill IRL, but the thrill of the online order comes with a distinct quality. It's almost magical; we say it "appears." You don't see the lingering, browsing person with a web order, not really. Maybe your live chat operator gets alerted, but still it's a silent, mostly invisible phenomenon. The orders "appear."
We've got your back
If you've been at it a while, you know it can be a challenge to grow a business that has these many intangible qualities. How do you decide what to do next, what you need more of, when order attribution feels like guesswork?
This is where our Coach program can help. It follows the Game Plan program. If there's a playbook that comes out of that program, then Coach helps survey the field and suggest the next play.
It's your game to win or lose, you're on the field. But it's better when someone's got your back, someone who's been there before. Patrick Pitman founded ebusiness coach in 2000, so he's seen a thing or two.
Two primary ingredients
Together we'll ground decision-making in relevant data. We'll learn to grasp the data's meaning and discard what distracts. We'll focus on data about order frequency especially, but also visitor to browser conversion rate, traffic referrals, and cost of customer acquisition. (Your Game Plan will affirm the couple KPI's that matter now.)
What also helps is an authentic story about why your products must exist in the world, and why you curate or manufacture them. So we'll consider this, too.
A powerful story, represented with visual imagery and honest, felt words is foundational. Like good data, it also grounds decision-making. To the extent the authentic story comes out of the values of the brand, the choice of what to do next gets easier. Values shape the game plan.
Pair brand values that tell a story with good data analysis and you've got two of the primary ingredients for a profitable ecommerce website.
Build momentum in your business
You may be a founder or key leader of your company. Or you may lead the division within a company that's responsible for growing an ecommerce sales channel to viability. Maybe you sought out support yourself, or the boss wants you to have more support in reaching your ecommerce goal. Welcome.
Support means you can prioritize and iterate faster. You can filter out distractions. Avoid costly mistakes. Before long you'll build capacity and confidence.
Grow your online retail channel for the long haul.
African Luxury Ltd
Patrick Pitman has been an invaluable ally on the day-to-day Battlefields we fight in the Great War of e-commerce. He always gives the very best of himself in terms of advice, time allocation and strategic foresight. I’ve worked with Patrick for nearly 10 years and could not recommend him more highly.
You already helped us so much. You have no idea. When you work with people like you, it's at a different level. It's so much that we can start to apply. We're implementing the next day and learning how to improve...We were missing a huge component of our ecommerce business. There's so much that I'm wrapping my head around.
Is this for you?
The COACH program is a good match if you're willing to ask for help, listen to others, and share your own observations. Can you bring curiosity to a coaching relationship? Are you willing to interact among merchants who place quality in manufacturing, fair dealing, and good story-telling at the forefront of their values? It's not for everyone. Our game plan program is a prerequisite.
How the COACH program works
Guidance when you need it
Build off the game plan we started with and go forward with support. Need to choose among competing ideas? Want to avoid a costly mistake? Growing a team and need help with roles? Access whenever, however you need it. Structure, too, so we're not chasing each other.
Attention on key measures
Together we'll monitor a special business intelligence dashboard that relates directly to what we're working on with you. It's based on the game plan you establish and the couple important metrics that matter now. We'll evaluate the trends and prioritize next actions.
Perspective from peers
Bring your problems and questions to a small group of like-minded people seeking a similar outcome. Join confidential video conferences moderated by Patrick Pitman. The people you interact with can bring you up, or keep you down. Choose wisely.
Apply to participate in our programs
You don't have to decide which program is best for you. But if what you've seen so far here suggests we'd be a match, then the next step is to complete our new client application.
Availability to join our programs may be limited by capacity or season, but we do prioritize responding to your inquiry. You'll quickly learn whether we can help or who we recommend instead. You're moments away from getting started. You'll be glad you did.