An Internet retail strategy for the long haul
Profitability over the long haul requires customer retention. How do you transform a one-time online purchase from your ecommerce store into a customer for life? One who gladly refers others and buys again?
Loyalty is a natural result of the local, 'brick and mortar' service we all love. But how to pair this with the choice and convenience of a global online storefront? Learn about ebusiness coach.
Featured in...
Programs for profitable ecommerce
COACH
Support for leaders. Get help to follow or adjust your game plan based on the results you're getting now. Ask questions and be willing to listen. Iterate faster. Filter out the distractions. Build capacity.
AGENCY
Hands-on expert help to (re)gain your momentum online. Extend your team with our specialty skills. Build processes to share or own as you grow. Accelerate your preparations for peak season.
Learn more now +
Be more than an Amazon supplier
Own the customer relationship and build a list as you sell direct online
An experienced perspective
Patrick Scott Pitman July 22, 2020
We started in 2000 so we've seen a few things that work, many that don't. Our perspective filters the fads.
As our clients dial in their ecommerce strategy for 2019, it helps that we've witnessed real value created over the years in different contexts. And at other times we've experienced unprofitable activity in pursuit of a fad, or as a result of impatience, or bad timing. We didn't know the difference at that moment, but we learn.
That means we've made mistakes, sometimes more than once. But mostly we're making new mistakes now, probably before you've had the chance to make the same.
When it comes to marketing, sales and service for your brand, what's worth doing? It's about sifting out the value from the activity, isn't it?
Let's recognize the difference and avoid distractions. You want to choose what's worthwhile, right? But that'll mean stopping some of what you're doing to make room for it. Together let's prioritize given your constraints.
If this resonates, maybe you've found something here. Learn more about ebusiness coach.