client results
these are their stories, and ours
Outdoor gear maker
Digital Marketing Director Ryan Cormier of Christensen describes his experience working with us in 2023. His professional background makes him a shrewd judge of marketing performance.
“Our relationship has been like going on safari in an unexplored wilderness with an exceptional safari guide. It has been an enjoyable expedition and we have learnt a huge amount.
“More importantly, we have made great progress in communicating clearly the values and exceptional products and service of the Patrick Mavros brand.
“After nearly 10 years, I could not recommend you more highly.”
Top 1%
Your growth rate is in the top 1% of over one million brands on Shopify.
Kristy Fortin, Shopify Plus
Client anonymized upon request
Outdoor gear maker
After a quarterly review report on results from our List Reset service, our client replied with only this Big Lebowski gif. Imagine if you felt similarly enthusiastic, what gif would you choose?
“Bringing on ebusiness pros was one of the best decisions we’ve ever made for the digital health of our company.
The breadth of capabilities that ebusiness pros brings to the table makes them an easy-button as a digital partner and they produce repeatable results that you can trust.”
“ebusiness pros were recommended by a fellow veteran entrepreneur. I had no idea how to restart my email marketing campaigns.
“The team delivered beyond expectations, adding thousands of dollars to our monthly sales. They took the time to provide instruction on how to navigate Klaviyo as they built custom flows.
I highly recommend ebusiness pros for small businesses ready to skyrocket their sales and improve their customer experience. “
Consolidate customer data across 6 sources, rebuild email list, see details
An email list come back to life! This chart shows data collected before and after the 3 month List Reset service we completed for an outdoor gear brand’s email list. The arrow’s decline shows the count of addresses that ‘never opened’ an email.
“When we work with people like you, it’s at a different level. There’s so much that we can start to apply… We were missing a huge component of our ecommerce business… There’s so much that I’m wrapping my head around as I care for this brand.”
Email channel growth
This classic animated gif arrived in our inbox from a client in the outdoor category after revenue for the quarter showed a 3.4X growth over prior year. The prior 6 months we implemented Flow automations, combined with segmented Campaign sending, as part of our Email Marketing agency services.
“What we’ve accomplished with our ecommerce direct-to-consumer business is something that not only couldn’t have grown to the level it’s at now, but couldn’t have been done in the time that’s it taken. We’d be years behind if we hadn’t used someone like you.
“Did I say how I’m a big fan of Klaviyo, thanks to you?”
Revenue from email ‘Flows’ automations – see details
“If a brand commits to going DTC ecommerce, you have to have more than a message, more than a mission. You can wing it for awhile, but at some point you have got to build infrastructure.
“After we broke the $1M mark and made the development of our front-office team a priority, you helped me steer them into their best roles.
“And you support us where we’re weak: for example, analytics. Also, you’re like a Klaviyo ninja, which we’re not!”
Revenue attributed to email over 6 years. Before was periodic newsletters only. After includes email automations, Klaviyo flows.
“Thank you, thank you, thank you! Queen G, savin’ the day out here! 😝
“No, but really. This is awesome and I really appreciate you taking the time to get this automation set up for us. It is a true game changer!”
ecommerce
“From technology to marketing to product management to strategic business decisions, you solve problems. You do so in a clear and forward-thinking way that I find incredibly valuable.
“Based on the growth and success of the Foxy.io merchants who’ve engaged with you, as well as on the myriad discussions we’ve had over the years, I strongly recommend you for any business wanting to get that extra clarity, focus, and push.”
Brett Florio
CEO, Foxy.io,
Canada
“You understand the integration of technology and business. There’s not a lot of people who have legs in both fields, who can translate the needs of a business into what the technology demands for it. Being that bridge is your unique skill.
“And after 18 years, you’re dead on reliable, dead on trustworthy.
“That’s not just a pleasure, it’s also a type of security you just don’t get often in the world.”
“Clients look for deep expertise and knowledge, and you have a very sophisticated understanding of the web and ecommerce.
To say we’ve generated $10M of revenue off the platform you helped us create is not unreasonable. It was more than valuable, it was essential.
I should probably put a little footnote on my tombstone somewhere: “I’m thankful for [ebusiness pros].”
“As we go from being a B2B manufacturer to also a B2C retailer, we need be careful. We need to take care of ALL of our customers and markets. You’ve helped us make decisions around how and when we change. So you’re accelerating our growth and helping us steer through the curves.”
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“I could not recommend you higher because you give the business owner that inside view of what the strategies need to be for long term success…You helped us really understand where our best target market would be online.”
“We’ve taken a look at the [email optin lead magnet] and it aligns perfectly with the strategy…. The existing funnel you’ve outlined, along with the series of emails delivering the [lead magnet] and guiding users towards relevant products, is a fantastic foundation and can enhance our targeted approach.
“Your insights have been invaluable, and we’re looking forward to collaborating further to enhance [store owner’s] paid traffic strategy. Thanks for your proactive involvement!”
“When we work with people like you, it’s at a different level. There’s so much that we can start to apply:”
“What you’re teaching us about CLTV (Customer Lifetime Value) — how to understand and improve it — is as important as anything else! To get the repeat order, maybe its as or more important than getting a new customer. We were missing a huge component of our ecommerce business.
“Also, you’re teaching us about bringing accountability around allocating our marketing dollars and what are the outcomes from those activities.
“Email: we used to avoid that, afraid of sending too many. Now we see the value of strategically planned emails and the Klaviyo flows and how it might look friendly and personal. There’s so much that I’m wrapping my head around about that as I care for the brand.”
“Bringing on ebusiness pros was one of the best decisions we’ve ever made for the digital health of our company.
They stepped in, seamlessly integrated with both our internal and external teams and process, and immediately helped us to restart our email marketing program in ways that built the confidence of our executive team while ensuring our subscribers were receiving the content that they actually wanted to see in their inboxes.
Our deliverability to inboxes has grown by 5X, while our open rates are 2X the industry average. Both campaigns and flows are far exceeding our ROI expectations and continue to show improvement.
The breadth of capabilities that ebusiness pros brings to the table makes them an easy-button as a digital partner and they produce repeatable results that you can trust. If you’re on the fence, time to jump down — ebusiness pros is the right choice.”
Red Oxx Manufacturing, Inc.
building in-house infrastructure
“Because it’s kind of a love hate relationship with technology: I love the possibilities, love the access. I hate details! You’re the details guys.”
Jim Markel, CEO
Examples of infrastructure help
- Email marketing software
- Order Management & Point of Sale
- Email optin tools
- Help desk email ticketing system
- Analytics and reporting
Red Oxx Manufacturing, Inc.
building in-house infrastructure
“Because it’s kind of a love hate relationship with technology: I love the possibilities, love the access. I hate details! You’re the details guys.”
Jim Markel, CEO
- Email marketing software
- Order Management & Point of Sale
- Email optin tools
- Help desk email ticketing system
- Analytics and reporting
By prioritizing email marketing and automation, House Home & More multiplied the impact of its broader marketing efforts.
From 2017 to 2020, a commitment was made to prioritize Klaviyo Flows over Campaigns. Email sequences were triggered by action (or inaction) taken by a visitor or subscriber. They didn’t just send an email because of a date on a marketing calendar. Periodic bursts of optimization were followed by careful measurement.
The more ‘attuned’ the system became, the better the results. Even as total store revenue grew at a rate of 4x, growth of email revenue was 2.5x faster than that. More results:
Before
25%
Clickthroughs
4%
Visitors from Email
1,268
Conversions
36
Website Users
356
After
38%
Clickthroughs
9.2%
Visitors from Email
2,221
Conversions
78
Website Users
2,492
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Top 1%
Your 2020 growth rate is in the top 1% of over one million brands on Shopify.
Kristy Fortin, Shopify Plus
Client anonymized upon request
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By segmenting their lists into seven different personas, Brightspot have been able to radically increase their email engagement.
From a 73% increase in their email open rate to a 156% increase in clickthrough rate, the data show that a smarter use of email technology leads to exponential results.
Before
25%
Clickthroughs
4%
Visitors from Email
1,268
Conversions
36
Website Users
356
After
38%
Clickthroughs
9.2%
Visitors from Email
2,221
Conversions
78
Website Users
2,492
An independent brand holding company had several products they’d been testing across Europe, primarily in Germany, Italy, and the Netherlands. After Facebook Ad campaigns helped clarify their women’s beauty and home goods market opportunity, they asked for help organizing a brand strategy focused on email and Shopify.
We consolidated, cleaned, and reactivated their 80k customer list, retaining a remarkable 88% as optin subscribers. No spam, no blacklists, no problems.
In a GDPR compliant manner, we reactivated customers who hadn’t ordered in as long as 6 years. An email marketing program started prompting repeat purchases and building CLTV through new Shopify stores.
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Before
25%
Clickthroughs
4%
Visitors from Email
1,268
Conversions
36
Website Users
356
After
38%
Clickthroughs
9.2%
Visitors from Email
2,221
Conversions
78
Website Users
2,492
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Before
25%
Clickthroughs
4%
Visitors from Email
1,268
Conversions
36
Website Users
356
After
38%
Clickthroughs
9.2%
Visitors from Email
2,221
Conversions
78
Website Users
2,492
Before
25%
Clickthroughs
4%
Visitors from Email
1,268
Conversions
36
Website Users
356
After
38%
Clickthroughs
9.2%
Visitors from Email
2,221
Conversions
78
Website Users
2,492
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
The list health chart shows the Airtable sheet of data that we maintain for an outdoor gear retailer client. The yellow gold trendline shows the count, as recorded on the dates shown on the X axis, of addresses that have never opened an email. These are ‘cold’ and low value.
The other colored lines represent the count of addresses who have opened emails within the last 30, 90, and 180 days. These represent segments that are progresssively warmer, of higher value.
Our List Reset service flips the ratio of cold to warm emails on your list. The $ / recipient metric improves as more people actually open and engage with your offers.